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My Background |
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Napster Example |
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Why Will This Work? |
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Contact Info & Reference List |
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Principal, Typaldos Consulting
present |
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Founder, President, &
CEO 1998-2002 RealCommunities:
Acquired by Mongoose Tech. 2001 |
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Co-Founder & COO
1995-1997 GolfWeb: Acquired by CBS Sportsline 1998 |
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Instructor – Web Communities Course ongoing |
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Univ. of Calif. at Berkeley Extension |
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Director of SW Marketing, Director of
Standards 1986-1992 Sun
Microsystems |
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Marketing, SW Engineering |
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Data
General (now Aviion of EMC), Bank of America |
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Education |
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UC Berkeley – BA Chem, grad school Computer
Science |
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MIT – MBA |
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My Background |
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Napster Example |
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Why Will This Work? |
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Reference List |
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Community purpose always involves exchange of
“objects” of value (music file exchange is the current one on Napster) |
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Building community relationships around this
basic common purpose can create: |
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basis for membership fee |
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word of mouth promotion |
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peer pressure for others to sign-up |
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powerful reasons for members to continue to pay
the fee |
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There are many community applications that could
be powerful on Napster |
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Identity and Reputation are the place to start |
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Subscription members: X & Y |
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Non-subscription member: A |
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Member X develops a list of outstanding
recordings of Chinese Chimes.
Members Y and A give positive feedback. Reputation of Member X goes up because of Member Y feedback,
but is not affected by Member A feedback |
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Member X wants to join Group Q which requires a
certain reputation level – Member X does not have required level because
Member A feedback didn’t count. |
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Both Members Y and A ask Member X to provide a
different Chinese Chime recording which Member X has not yet ripped…who is
Member X more likely to help? |
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My Background |
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Napster Example |
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Why Will This Work? |
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Contact Info & Reference List |
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My Background |
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Napster Example |
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Why Will This Work? |
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Reference List |
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12 Principles of Civilization – http://www.mongoosetech.com/solutions/principles.html |
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Fast Company interview of Typaldos, Sept. 2000,
on the “12 Principles of Civilization” www.fastcompany.com/online/38/ideazone.html |
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Reed’s Law – www.reed.com (see next slide for
graph) |
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(also
in HBR 2/2001 titled “The Law of the Pack”) |
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WSJ article on web reputation systems by Thomas
Weber |
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interactive.wsj.com/articles/EWorldCenter.htm,
7/17/00 |
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Customer Community book by Drew Banks and Kim
Daus, published March, 2002 |
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http://www.customer-community.com/ |
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Notes